In a new British survey, a third of men said they were more attractive to women after a few drinks, but women didn't agree.
Last week, Cancer Research UK released the results of a survey of 4,000 heterosexual adults, finding that only 13% of women found their partner more appealing after a drink. However 42% said that seeing their partner drunk was a turn-off.
One in five men said they were better lovers after a night out drinking, while 43% said they were funnier after a few drinks. Meanwhile, 42% of women said their partner wasn't better between the sheets after drinking and 30% said their partner wasn't funnier either.
Cancer Research UK is launching a fundraising campaign called Dryathlon in January, when people can raise money to fight cancer by laying off booze for one month.
A separate study published in April in the journal Addiction does, however, support the beer goggle effect. After a few drinks, both men and women rated people more attractive in that alcohol hindered the ability to judge whether or not a face was symmetrical. Previous studies have shown that facial symmetry is a factor in judging attractiveness.