Zen@CentralWorld was a famous place to look for trendy items and selected brand name products from around the world. Recently, it has been renovated and rebranded to make it the ultimate lifestyle department store in the Kingdom.
After having served shoppers right in the heart of the Ratchaprasong area for three decades, its mission remains under the new name of Central@CentralWorld, which promises to elevate the shopping experience to the next level.
Behind its billion-baht makeover is Central Department Store, which is always at the forefront of award-winning new changes.
Set to be a new phenomenon and a blueprint for other Central stores, the rebranded Central@CentralWorld offers all lifestyle needs, from dining to shopping, as well as special services, available across its seven floors -- covering a total area of more than 50,000m².
Shoppers can expect to see great products from 3,000 brands, indulge in delicious food at the Michelin Guide Thai Street Food Deck, and enjoy the omnichannel service accessible via three online channels -- Chat & Shop, E-Ordering and Click & Collect.
The decoration of Central@CentralWorld brings together the best architectural designs from the UK, Germany, France and Italy, with the team behind Rinascente as well as Thai designers creating a contemporary concept that makes the store more modern and attractive to the new generation.
Each floor has various concepts and colour schemes. Mannequins worth 20 million baht have been imported from France to add fun and liveliness to fashion as their lips can change colour into hundreds of possibilities, while their facial expression can also change according to the season.
The new lifestyle shopping destination will have a grand-opening celebration tomorrow, with special promotions and activities presented on all seven floors. The highlight will be a spectacular show by superstars Nadech Kugimiya and Urassaya Sperbund at 6pm.
Central@CentralWorld. Photos courtesy of Central Department Store
Call 02-572-4444.
