As everyone is now in the mood for celebrations, here's a fun way to share our happiness in a way that will also benefit the environment.
"Happier Together", a campaign by The Mall Group is inviting people to express their creativity by sharing personalised short videos of holiday cheers with family, friends and loved ones on TikTok in order to raise money for "Care The Wild: Plant & Protect".
This collaborative project is organised by the Stock Exchange of Thailand (SET), the Royal Forest Department, WWF, and business associates in both public and private sectors with the aim to restore forests, build sustainable ecosystems, increase the number of planted trees, expand watershed forest areas, and reduce greenhouse gases in Nan province.
The video-sharing challenge marks the first time that The Mall Group has partnered with TikTok, the popular video-sharing social networking service that engages people to create content to inspire and entertain others around the world. The partnership is also a medium to share your good wishes and greetings during the festive season and it is expected that the campaign will lead to 100,000 new videos, generating over 10 million views.
Short videos of happy moments should be uploaded to TikTok by Jan 6. The Mall Group
Each video clip must show a happy moment together with more than one person and can last up to 60 seconds. It must be uploaded to TikTok with the hashtag #HappierTogetherTH by Jan 6. For every hashtag, The Mall Group will donate 10 baht to the Care The Wild project to support forest restoration and as a result, increase the forest area in Thailand.
There are also three fabulous Samsung Galaxy Z Fold 2 5G worth 69,990 baht each to be won as a prize -- one for the most viewed clip and two for the most creative contents. The winners will be announced on Jan 15 at 6pm. Throughout the campaign, there are also weekly prizes of 100 movie tickets from Major Cineplex worth 500 baht each. The winners are announced every Friday at 6pm until Jan 8 on The Mall Thailand Facebook page and via direct messaging on TikTok.
