Young artists asked to show why 'Life's Good'
LG Electronics invites young people around the world to let their creativity and talent shine through two projects under its "2021 Life's Good" campaign.
The first is the "Life's Good Music Project", which is calling on aspiring, young performers to share their own compositions expressing LG's uplifting message. This is an opportunity for anyone who loves music and can hum a tune to submit an original accompaniment based on the 2021 version of the Life's Good song, produced by global music icon Charlie Puth.
Contestants are required to film a video with a brief self-introduction, complete the song using Puth's melody and either their own or Puth's lyrics, perform vocal harmonies, harmonise their favourite instrument or create beats that go along with the song.
The video should be uploaded to the performer's social media accounts (Instagram, YouTube, TikTok or Facebook) with the hashtag #LifeisGoodMusic_LG by June 28 at 10.59am (Bangkok time).
The talent behind the winning entries will get to meet Puth to perform the final song together. They will also receive OLED TVs along with other LG products.
LG is also challenging the next generation of filmmakers to visually capture the moments and places that have meaning in their lives and how they interpret LG's Life's Good philosophy and submit footage to the accompanying "Life's Good Film Project".
Charlie Puth will lead the second season of the 'Life's Good Music Project'. LG
Held to convey a universal message of hope and celebrate the diversity of experiences and viewpoints of young auteurs from all over the globe through their inspiring, unique stories, the film project is accepting clips that last between 15 seconds and five minutes, in landscape format (MP4 or MOV).
Successful footage will be woven into the Life's Good film to be directed by Jackson Tisi, who won Gold at the Young Director Award 2020 for his moving short documentary, Leon.
Submissions can be made by posting to Instagram or YouTube with the hashtag #LifeisGoodFilm_LG also by June 28 at 10.59am (Bangkok time).