Relocating to a new spot on Siam Paragon's Main Floor, Jaeger-LeCoultre boutique boasts a new concept that immerses visitors into its world of fine watchmaking to discover its heritage, expertise, innovative spirit and creativity.
Since 1833, La Grande Maison has been based in Switzerland's Vallée de Joux. Its haute horlogerie involves 180 skills that are brought together under one roof at the Manufacture Jaeger-LeCoultre in the village of Le Sentier.
The boutique represents a new chapter of the brand in the 21st century. The interiors reflect the calm atmosphere of forests in the Vallée de Joux through the colour scheme and organic materials.
Born in 1931, its iconic Reverso was created to withstand impact during polo matches between British officers in India. Elements of the Reverso can be seen within the façade featuring sweeping lines that evoke the Art Deco design and swivelling movement of its case.
The latest models, unveiled at Watches & Wonders Geneva 2023, include the Reverso Tribute Duoface Tourbillon, Reverso Tribute Small Seconds and Master Control Chronograph Calendar with a black dial.
A display shows the customisation of watches while the Strap Bar offers more options for personalisation. Clients can pair the case with strap material, colour, stitching and request engraving for their own unique timepiece.
Another highlight, the Calibre Wall underlines how Jaeger-LeCoultre has created more than 1,300 movements while an interactive digital showcase presents the know-how of The Watchmaker of Watchmakers.
Pink gold Reverso Tribute Duoface Tourbillon.
Interiors reflect the calm forest atmosphere of Vallée de Joux.
