Jelly Bunny makes coming-of-age fashionable
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Jelly Bunny makes coming-of-age fashionable

SOCIAL & LIFESTYLE
Jelly Bunny makes coming-of-age fashionable

A new fashion semester has begun at Jelly Bunny following the “Self-Discovery Lesson” concept for autumn/winter 2023.

Known for its jelly shoes, the playful brand looks at coming of age during high school. The narrative follows a group of teenage students who share common interests and activities such as art, music and sports.

They find their true selves while struggling with the complexity, indecision and emotional imbalance of growing up. Jelly Bunny channels their worries, hopes and dreams into a collection of shoes, bags, clothing and accessories. 

This season, no longer are jelly shoes a girlie thing. The fashion brand has launched a line of men’s footwear under the concept of “All Different Kinds”.

Made from high-quality PVC, Jelly Bunny women’s shoes are distinct for cute designs, textures, comfort and affordability. 

Versatility is emphasised in designing the JB Men’s range so that the same pair can be worn for various occasions to meet men’s on-the-go lifestyles.

Instead of vibrant colours typically used for ladies’ jelly shoes, classic colours such as white, black, navy blue and light grey are used for JB Men’s debut collection.

Flat sandals include Slide Chess with a checkerboard monogram pattern, Weston M with two front straps plus a heel strap, and Uno Slingback with a curved toe box. Featuring a raffia trim, Hudson M Espadrille with a lightweight construction is another smart casual addition to men’s wardrobe.

Weston M flats sandals. (Photos: Jelly Bunny)

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