Five luxury department stores within the Central Group in Europe invite Thai globetrotters to experience the joyous atmosphere of the region during Christmas. These destinations have been transformed to delight shoppers from around the world during this festive season.
Here are the displays and decorations that will get visitors ready to embark on a journey to make special Christmas memories.
Showtime! at Selfridges, United Kingdom
Selfridges on Oxford Street in London kicks off the festive season with the theme "Showtime!", inspired by the enchantment of stage performances, especially the stage designs and costumes of Christmas characters. These stories are brought to life through the window displays of the department store, created by Queenie Ingrams, a specialist painter, and Matilda Greenwood, a prop artist. Together, they have crafted an extraordinary work of art that invites visitors to be amazed by the impressive show.
This year, Selfridges has also introduced the first-ever Christmas Shop at their London branch, covering over 370m² of space. It offers a wide range of products and decorations, with more than 1,300 items including classic and modern designs, as well as the return of iconic yellow shopping bag decorations, an icon of Selfridges, which sold out last year. In addition to this there are exclusive products available only here that cater to all customer groups, whether it's the younger generation or nature lovers. You can choose to shop according to six different themes: Gen Z Favourites; Made In The UK; Foodie Favourites; Celebrating Diversity; A Conscious Christmas; and Personalisation. These products all fall under "Project Earth", ensuring the quality of environmentally-friendly and sustainable products. Shoppers can choose to purchase them as gifts or for collecting this Christmas season.
Rinascente.
This year, Rinascente transforms its nine branches into "The Christmas Factory", a space of joy akin to being in a dreamland. In addition to this, there are many welcoming Christmas products, especially those crafted with inspiration from classic art, combined with luxury and cutting-edge innovation. These include limited edition products from the Lemax brand, featuring the scent of the famous Home For Christmas artwork by a renowned American artist; nutcracker dolls from brands TIMSTOR, EDG and KAEMINGK which are indispensable symbols of the Christmas season; as well as carillons designed by brands Di Virgilio 1830 and Petrucciani, among many other products that will enhance this year's Christmas celebration. There is also an exclusive pop-up store with a Food Gifts line ready to serve delightful tastes throughout this joyful season in all branches.
KaDeWe.
This year, KaDeWe collaborates with Ralph Lauren to transform its luxury department stores in all three locations -- KaDeWe in Berlin; Alsterhaus in Hamburg; and Oberpollinger in Munich. This comes with the concept of "Holiday Takeover", turning these renowned department stores into the "World of Ralph Lauren". Additionally, there will be a pop-up store for the first time at KaDeWe Berlin as part of the "Ralph Lauren Giving Tree" project. This allows visitors to donate to cancer research centres in Germany by writing the names of loved ones on Ralph Lauren's Christmas tree ornaments.
This Christmas, ILLUM collaborates with the luxury brand Chanel to transform the breathtaking Copenhagen department store into a realm of "Fashion, Fairy Tales & Festivities". This includes window displays showcasing the coolest designs from Chanel, created especially for true fans. Indulge in the taste of special food and beverages served exclusively at the Chanel Boutique this festive season. For those in search of special gifts, you can shop for the latest collections from renowned brands like Chanel, Giorgio Armani, Bvlgari, Zegna, Rimowa and many more. They also offer classic gift wrapping with ILLUM's signature white paper.
Don't miss out on the opportunity to take beautiful photos transformed by Christmas angels. There's a photobooth area decorated with angel wings in pink, blue and green. There are also various selfie spots throughout the mall to capture the perfect moments. Visitors can enjoy plenty of special activities including art workshops for children, live music and fun DJ sets. ILLUM aims to create a captivating experience for everyone, whether you're a party person or a parent with children.
Globus.
Globus invites everyone to experience a train journey through the breathtaking Swiss Alps that will enchant and immerse them in the splendours of Switzerland. With the special "Magical Train Journey", Globus will take shoppers on a unique shopping experience through various zones filled with a wide range of extraordinary products. These include fashion and beauty items from brands like Claudie Pierlot, Bio Effect, La Prairie and Dries Van Noten, as well as beautifully crafted décor items from Villeroy & Boch, and mouthwatering food that everyone is invited to savour to join in a journey filled with wonder.
