In naming the face of Capture Youth, Dior looked for a strong and confident persona who embodies the spirit of the new preventive-skincare collection targeted at young women.
Testing the serums at the launch of Capture Youth, at the St. Regis Bangkok.
Cara Delevingne, 25, certainly fulfils the criteria, along with sharing the same initials as Christian Dior. The British supermodel says that it's a perfect match in one of Capture Youth's campaign videos, released this month.
In another video, titled Now, Delevingne, wearing a black leather jacket, emphasises that "The time is now" to encourage women of her generation to take care of their skin in delaying the signs of ageing.
Cara Delevingne, the face of Capture Youth.
Even though wrinkles may not be visible in one's mid-20s, the skin becomes more susceptible to oxidative damage due to a waning defence mechanism.
The skin's antioxidant power is defined as "youth capacity", which can be measured by PAOT technology devised by the European Institute of Antioxidants. Results from a study on 230 subjects associated the skin's antioxidant function with a woman's age, and found that the higher the total antioxidant power, the younger the skin.
Dior Science also collaborated with Université Pierre et Marie Curie (UPMC) in discovering an intracellular antioxidant defence system driven by an enzyme, glyoxalase.
Over time, a decline in enzyme activity has the skin struggling to resist aggressions such as UV radiation, pollution and stress. Consequently, dullness, fine lines, redness, visible pores and lack of plumpness appear.
The Capture Youth system is comprised of five serums to address each skin problem, as well as Age-Delay Advanced Crème containing iris extract rich in antioxidant.
The five formulas include Glow Booster with murunga plum; Plump Filler with three different weights of botanical hyaluronic acid molecules; Matte Maximiser with lactic acid pink clay and zinc gluconate; Lift Sculptor with green and white tea; and Redness Soother with cotton peptides.
The serums can be layered or mixed with the antioxidant cream for a personalised skincare routine.
Capture Youth Age-Delay Advanced Crème and complementary serums.
