Engagement needed
One way Thai academics may better promote their cause is by writing in a wide range of outlets, making their research more accessible to the broader community. Researchers can contribute to society in many ways besides teaching.
Having useful quality research read and engaged by many is a desire of many academics. However, researchers strive, mainly, to write for peer-review journals. The publish or perish mentality of academia compounds the problem, even when what is written may not be read. Only about one in five academic papers are cited and may be read by no more than 10 people. Variations occur across disciplines and even within disciplines, a few papers get the most citation. Hence, the consumption of peer-reviewed articles is limited.
Academics should reach out to the broader community by more significant interaction and writing in public forums. They are rarely seen in the districts except for occasional courses and field research. Even then, field research involves administering questionnaires. More than 90% of research in Thailand is quantitative. More qualitative research would mean investigators spending time interacting with the community, talking with the data providers, giving feedback on usage, explaining the purpose of the study and more.
Being questioned and giving explanations early into the research would help the researcher produce better quality results. The intimate knowledge and experience gained while explaining would help communicate the research contribution better to academia and even practitioners.
Some discoveries make their way into the community because of the researchers' self-promotion and the occasional curious journalist. Many of those papers have been misquoted and called out for promoting questionable results. Having scholars write for public domain media might contribute to a better understanding of the results by giving a better context of their investigation. Thus, misquoted and poor research drive debates on vaccination. Retraction Watch do try to put research in perspective but the site is suited to a highly educated audience.
Having findings returned to the community will contribute to a positive feedback loop where observations, projects and experiments become long-term ventures. Thailand has an oral preference, with some professors partaking in call-in programs and other discussion-type programmes. The fractured nature of the Thai broadcast industry means the dispersion is limited, especially when it is not about a topical issue. Academic research can be boring but engagement would reduce the opaque nature of the process.
In spreading findings internationally, Thai academics face a language problem. Some use expensive language editors who may not understand the content. Thus, the paper's language may be good, but meaning and content do not make sense. By writing in local English-language outlets, lecturers can develop a greater command of their language skills and explain their research better when writing for the global intellectual crowd.
By writing simply, the quality and usability of papers coming out of Thailand can actually improve. Einstein is reported to have said something along the lines that if one cannot explain a phenomenon to a six-year-old, one does not understand it. Scientists should be able to demonstrate their work plainly. Writing in social outlets would enhance the confidence to write in a more relaxed manner and not keep it needlessly esoteric.
Mariano "Mario" Carrera