District offers free cows to boost vaccine campaign

District offers free cows to boost vaccine campaign

A farmer in Roi Et walks his cattle back home as the sun sets on August 14, 2007. (Reuters file photo)
A farmer in Roi Et walks his cattle back home as the sun sets on August 14, 2007. (Reuters file photo)

A district of northern Thailand has launched a raffle campaign for its vaccinated residents to win a live cow per week for the rest of the year, in a bid to boost the local Covid-19 vaccination drive.

From next month, one lucky vaccinated villager in the Mae Chaem district of Chiang Mai province will be randomly chosen every week to win a young cow worth around 10,000 baht.

The campaign, set to run for 24 weeks, has been met with enthusiasm in the town of 43,000 since it was announced earlier this week.

"Our vaccine registration numbers have gone from hundreds to thousands in a couple of days," district chief Boonlue Thamtharanurak told Reuters.

"The villagers love cows. Cows can be sold for cash."

More than 4,000 people in priority groups, including those over 60 years old and those with pre-existing conditions, have already registered for their shots, Mr Boonlue said.

The town will start vaccinations on June 7, in line with the government's national rollout.

Other provinces have also come up with creative incentives to boost registration, such as gold necklace giveaways, store discount coupons, or cash handouts.

At least 1.64 million of Thailand's 66 million population, have already received their first doses and more than 7 million have registered so far.

Do you like the content of this article?
COMMENT

Martin turns in best Thai MotoGP practice run

BURI RAM: Jorge Martin of Spain topped the Thai MotoGP practice time sheet on Saturday ahead of an in-form Australian Jack Miller.

15:28

Backing the baht

The Bank of Thailand says it has been active in the foreign-exchange market to steady the baht, which is hovering at 16-year lows against the dollar.

14:58

Chinese lawmakers want schools to spend less time teaching English

A proposal by Chinese lawmakers to further reduce the amount of time spent studying English has triggered a wave of complaints that it risks harming students' prospects.

14:36