Krungsri (Bank of Ayudhya PCL) has announced the success of the “Krungsri-Thaitown Matching Fair 2021” to providing an opportunity for Thai entrepreneurs to trial their products in the Thaitown supermarket, an importer and distributor of Thai products in Myanmar.
Over 76 entrepreneurs joined the event, allowing over 350 products to enter the Myanmar market with an opportunity to leverage to both traditional and modern trade.This reinforces the Bank’s strategy of enhancing the growth potential of commercial banking customers, according to its Medium-Term Business Plan (MTBP) 2021-2023, by leveraging expertise to help customers expand their businesses into overseas markets, and propelling Krungsri towards its aspiration of being the preferred Thai bank connecting customers’ needs across ASEAN.
The event was held online during 23 September – 4 October 2021 and provided an opportunity for entrepreneurs from of a variety of sectors, including snacks & beverages, fresh food, frozen food, skincare and house hold products manufacturers, to attend meetings with Thaitown supermarket.This business matching event was organized jointly by Krungsri and Thaitown supermarket for the first time.
Mantinee Akarasern, Krungsri Head of Commercial Marketing Division, said: “Krungsri has been hosting business matching events among Thai, ASEAN and Japanese entrepreneurs continually. This activity is one of the services offered by Krungsri Business with an aim to enhance business opportunities for entrepreneurs. This time we extended matching events by organizing “Krungsri-Thaitown Matching Fair 2021” between Thai entrepreneurs and Thaitown supermarket. Despite the COVID-19 pandemic, Krungsri never stops opening new opportunities to entrepreneurs with virtual matching format. Krungsri has managed to gain favorable responses from Thai entrepreneurs as well as SMEs and corporate customers. There were 76 sellers participating in the event, resulting in more than 350 products going heading for sale on a trial basis. Using the expertise of Krungsri, which assured participants with its effective screening of buyers and sellers demands, both parties were matched with the business partners most relevant to their demands.”
We believe that business negotiations arising from the event will help strengthen Thai-Myanmar business networks and promote trade expansion which will eventually create added value for the Thai economy. They will also enable entrepreneurs to expand their business into neighboring countries and understand buyers’ needs which are leveraged for product development to meet the demand of Myanmar customers. This event reaffirms that Krungsri is ready to be a trusted partner for customers and move forward to become the preferred Thai bank connecting customers’ needs across ASEAN,” Miss Mantinee added
Jarchaya Sanguansat, CEO Mingalar Alliance Co., Ltd. (Myanmar), the owner of Thaitown supermarket, said: “Products from Thailand are always popular and have high growth potential among Myanmar consumers, particularly those in the food and beverages category as they are palatable for Myanmar people and have high standards of quality. Although “Krungsri-Thaitown Matching Fair 2021” is the first-ever event we organized in collaboration with Krungsri, it proved to be a great success as the awareness of Thai products has increased significantly in the Myanmar market. Launching products in Thaitown supermarket also enabled entrepreneurs to gain customer feedback and identify the market potential for each product immediately. Thaitown is ready to support the selling opportunity of entrepreneurs on both traditional trade and modern trade channels throughout Myanmar. The success is derived partially from Krungsri’ s highly-qualified team of professionals who have assisted in screening appropriate trading partners with high growth potential on the Myanmar market, enabling Thaitown to have a diversified list of products to better satisfy the needs of Myanmar customers both in the B2C and B2B segments.”