With a network of over 10,000 creators, POPS stands as the premier driver of the creator economy and the first to introduce a social commerce business line in the market. The company offers a wide range of exclusive one-stop services, spanning consumer targeting, store management, brand development, shipping, and comprehensive studio facilities, achieving a revenue of 200 million Baht in just two years.
"Social media used to be a source of entertainment," commented Bani Tan, Regional Manager of POPS (Thailand) Co., Ltd. However, in the past year, it has evolved into a marketplace for products and services, significantly transforming the retail landscape. Coupled with the impact of the Covid-19 pandemic, social commerce on platforms like Facebook, TikTok, and Instagram has gained substantial momentum. Livestream e-commerce has emerged as a simple, cost-effective, and entertaining way for consumers to make swift and continuous purchases.
In response to this shift, the creator economy, where creators leverage digital platforms and technology to produce and distribute content promoting products and services directly to their audience, has flourished. POPS, a specialist in the creator space boasting a network of over 10,000 creators, recognised a perfect opportunity and invested in social commerce platforms, offering a one-stop solution for all social commerce needs.
POPS's social commerce service encompasses three tiers:
- Management of marketing and product or service distribution through social media platforms, including customer segmentation, back-end administration, and shipping.
- Promotion of creator and merchant communities with over 20,000 skilled and influential sellers, ensuring alignment with brand image and reaching target customers.
- Provision of live studios and products at POPS, enabling brands to conduct livestreams without the hassle of inventory stocking.
Tan added that POPS is the pioneer in launching social commerce within the creator economy, providing comprehensive services ranging from customer segmentation and creative brand strategies to product shipping and an in-house studio. Equipped with the latest technology and equipment, POPS caters to a diverse range of customer interests, spanning garments, fast-moving consumer goods (FMCG), food and beverages, personal and skincare products, home and electrical appliances, and gadgets. The company aims to achieve 200 million Baht in revenue within two years.
For further information and details, please contact 086-392-4212.