Welcome to the grand opening of SARRAN’s newest studio, a transition into a fresh haven nestled in the heart of River City Bangkok. This event marks the inaugural housewarming since the inception of the brand over 7 years ago. Under the dedicated vision of Sarran Youkongdee, this new studio emerges not just as a showroom, but a Life Studio & Flagship Store, serving as a beacon for aficionados of art-infused jewellery. It embodies the essence of Asian artistry fused with distinct design, epitomising the concept of “Art-to-Wear” in its truest sense.
In the embrace of the “New Sunrise” concept along the banks of the Chao Phraya River, basking in the radiant sunlight that ignites each new day, we seek to illuminate the flowers we’ve carefully cultivated, nurturing their graceful growth. This locale becomes the quintessential morning of new beginnings, flourishing and blossoming, to instil value for Thai women and women everywhere.
In this space, Sarran shares many stories that serve as the foundation and inspiration for the brand’s identity, through the fusion of artefacts and cultures. This includes experiences from journeys, the search for a reflective self through living, or the growth of people in Asia. Sarran translates these narratives into architecture, design, light, and shadow, inviting everyone to explore the spirit of this new studio, which still harbours secrets and mysteries waiting to be discovered by all who step in from the very first stride.
The meteoric rise of the new generation designer, Sarran Youkongdee, remains unparalleled. He stands as one of Thailand’s finest creatives, globally acclaimed for clinching the prestigious MAD MUSEUM NEW YORK / TIFFANY AND CO FOUNDATION AWARD in 2018. Following this triumph, his designs have become synonymous with excellence, none more so than his iconic jewellery headpiece worn by none other than LISA, the globally renowned BLACKPINK member, in her debut solo single “LALISA”. This masterpiece, a testament to the potent allure of “Art-to-Wear” style, epitomises beauty and power in a way that captivated the world, making it a rare gem indeed.
