Eschewing gender norms, Marc Jacobs has introduced a polysexual product line poetically named Heaven, now available in Thailand, at the brand's flagship store in CentralWorld.
"Heaven draws upon the origins of the Marc Jacobs impulse: subversion, teenage daydreams, alienation nation, queer youth, toxic shock valley girls, candy ravers, apocalypse sugar, psychedelic fantasia, girls who are boys and boys who are girls, those who are neither, negative space, day-glo dystopia, suburban euphoria and the multifaceted characters who have made up the Marc Jacobs universe for the past 30 years," said the American fashion designer, who founded his eponymous brand in 1984.
Jacobs and Ava Nirui, former viral fashion bootleggers and now his full-time employees, created the collection featuring nostalgic and whimsical memorabilia in the form of sweater vests, t-shirts, long-sleeve shirts, hoodies, dresses, bags and accessories.
Key pieces include grungey low-waisted graffitied jeans and graphic viscose mesh long sleeve tops.
A pink-and-red striped sweater features a menacing version of the daisy logo, which references the designer's perfume, while the two-headed teddy bear mascot is inspired by one of Marc Jacobs' muses -- British stylist and fashion journalist Katie Grand.
The polysexual looks were photographed by Shoichi Aoki, the founder of FRUiTS that since 1997 has become a street-style bible known for chronicling subcultures, movements, and otherwise unconventional fashion styles in-and-around Tokyo.
Marc Jacobs' pieces and daring looks frequently appeared in photos of the Japanese publication.
In celebration of their relationship and the new collection, Aoki snapped friends of FRUiTS and even himself in a self-shot portrait for the Heaven lookbook.
Marc Jacobs
Marc Jacobs
photos courtesy of Marc Jacobs
Marc Jacobs
