Moisturising marvel

Moisturising marvel

Panpuri uses northeastern rice to keep your skin smooth

SOCIAL & LIFESTYLE
Moisturising marvel
Panpuri Nourish RiceMoss HyaQuench collection.

Due to similar symptoms, dry and dehydrated skin are often mistaken as being the same thing.

However, Panpuri's product development team noted the difference when creating the Nourish RiceMoss HyaQuench collection to address both concerns.

Dry skin becomes a problem when the skin isn't able to naturally produce oil. It can also be considered a skin type, while dehydrated skin is a temporary condition due to a lack of moisture, which can occur in any skin type whether normal, dry or oily.

Like how drinking water can help boost hydration, the Nourish RiceMoss HyaQuench products complement each other in replenishing thirsty skin.

This skincare collection is the third under Panpuri's clean beauty repertoire.

"Clean Beauty is about taking care of yourself and knowing that your well-being is connected to everything around you. For skincare to be clean, it should only contain ingredients that are good, effective and necessary," said Panpuri's founder Vorravit Siripark.

From its ZeroList, over 2,300 harmful or controversial ingredients are prohibited in the formulations of Panpuri products. Nine on the list, such as sulphates, silicones, parabens, EDTA and PEG, have been highlighted as "The 9 No-Nos".

"Over the past 18 years, we have developed every step of our process, including ingredient sourcing, production and packaging to be more user- and environmentally-friendly as well as cruelty-free under our proprietary ZeroList standard," he said.

A combination of hyaluronic acids, rice amylopectin and moss cell in the RiceMoss HyaQuench technology aims for multi-level skin hydration while strengthening the skin's natural barrier.

The hydration is powered by eight hyaluronic acids in different sizes. The tiny size allows a deeper penetration of the water-retaining hyaluronic acid while the larger molecules act like magnets, drawing in moisture from the outside to keep the skin hydrated.

The moisturisation is locked and sealed by the rice amylopectin derived from Oryza sativa var. glutinosa from the northeastern region of Thailand. Only discarded rice from the milling process is sourced to obtain this key ingredient, following Panpuri's sustainable Zero Waste practice.

From over 3,500 varieties in Thailand, ranging from wild rice to newly created species, this sticky rice rich in amylopectin was selected for Panpuri's formulation, believing that it helps build a moisture-holding matrix for optimal water retention.

Nourish RiceMoss HyaQuench Moisture Supercharge Aqua Grenade Cream. panpuri

The Thai brand has actually incorporated Asian beauty secrets in its product development since its debut in 2003.

Deeply rooted in Japanese culture, moss is synonymous with timeless beauty and resilience. It is considered the first and oldest plant in the world, surviving harsh environments for 470 million years. Its adaptability means that it does not grow quickly but that it develops and matures gradually over time.

MossCell Technology enables a large-scale production from only a small source of the natural ingredient, ensuring that this slow-growing plant remains a crucial part of the ecosystem.

The most unique aspect of the moss is its ability to naturally filter the air for pollutants, such as heavy metals, hydrocarbons and black smoke.

From a rigorous selection process of over 1,000 species of moss, Earth moss was finally chosen because of its potent concentration of antioxidants in fighting back free radicals, in fortifying the skin's natural defences.

Its natural barrier is a preventative wall against microbes, pollution and other external aggressors while retaining moisture.

The RiceMoss HyaQuench technology is featured in six products made with over 99% of natural and organic ingredients.

Enriched with calendula oil, the bi-phase Nourish RiceMoss HyaQuench Watery Milk Oil is a pre-serum that replenishes the skin with moisture as well as oil.

Once shaken, the oil and water will blend into a milky texture while its light green hue comes from the natural colour of chlorophyll.

The bi-phase Nourish RiceMoss HyaQuench Watery Milk Oil with calendula oil. panpuri

The moisturiser comes in two textures, with the Super Aqua Grenade Gel featuring skin-balancing buchu leaf extract and a cooling effect, and the Moisture Supercharge Aqua Grenade Cream enriched with rhubarb root extract.

Hydration extends to delicate lips after a sweep of the tinted oil featuring wild mango butter, Hyaluronic Filling Sphere Technology and a hint of natural red colour from alkanet root extract.

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