Shu Uemura goes volcanic for latest collection

Shu Uemura is getting girls ready for the Chinese New Year with lips in volcanic red shades.

The 2022 Rouge Unlimited Lush Lava Reds collection features Kinu Satin lipstick and Kinu Cream liquid lip colour in limited shades -- which represent the volcanic phenomena -- such as a warm earthy red conveying the smooth but deadly lava in full flow.

Lush Lava is a dark garnet red that captures the intensity of lava about to erupt with a swirling gold pearlescent finish. Scorched Lava is a deep brown-red evoking the melting of fire and rock crackling with a copper pearlescent finish. The handcrafted finish further makes each lipstick unique.

The lava concept extends to the packaging of the lip products as well as Chinese New Year limited editions of Ultime8 Sublime Beauty Cleansing Oil, Hard Formula and Petal 55 Foundation Brush.

Hard Formula is an oil-activated eyebrow pencil that can be sharpened in the shape of a samurai sword for creating defined natural-looking brows.

The hexagonal Petal 55 brush is designed for easy gripping and to give a smooth stroke from different angles when applying foundation on the skin.

Rouge Unlimited Kinu Satin and Kinu Cream in volcanic red shades.

Chinese New Year limited-edition Hard Formula, Ultime8 Sublime Beauty Oil and Petal 55 Foundation Brush.

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