Love the Earth, plant trees with Central
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Love the Earth, plant trees with Central

SOCIAL & LIFESTYLE
Love the Earth, plant trees with Central
Rvisra Chirathivat.

To mark World Environment Day, Central and Robinson Department Stores joined hands with the Royal Forest Department to launch the Central/Robinson Love The Earth 2023 campaign to boost green spaces around the country.

Focusing on sustainability, it aims to plant 100,000 trees on 490 rai in order to absorb 14,347 tonnes of carbon dioxide, which might reduce the temperature by 1-2C and equates to 465 tonnes annually to restore environmental balance.

Every purchase a customer makes in the Home, Small Appliances and Beauty Galerie categories qualifies them to sign up to participate in the initiative online. Additionally, customers may help reduce waste by taking part in the Say No To Plastic Bags and Use Eco-Friendly Materials initiatives.

At the same time, the Central Tham project provides retail space for local people to display expertise and ingenuity through their eco-friendly products, while increasing green space by 50,000 rai by 2030. To give customers access to eco-friendly beauty items, it has established the Organic Zone at Central Chidlom's Beauty Department.

"We underlined a commitment to a sustainable environment by increasing 50,000 rai of green space across the country by 2030. As the country's first retailer, Central Retail has encompassed efforts to reduce greenhouse gas from our operations, navigate well-being in society for everyone, use eco-friendly packaging at our stores, and pursue effective waste management. To date, our stores achieved many environmental milestones, including eliminating 100% of plastic bags, and supporting products which have an eco-friendly production process through Central Edition -- a space for such merchandise from various communities in Thailand," said Rvisra Chirathivat, chief marketing officer of Central and Robinson.

"This also aligns with the in-store energy-saving efforts with EV chargers, solar rooftops and LED light usage to reduce carbon dioxide emissions, as well as recycling campaigns such as Beauty Waste Corner Separation. Customers can donate used packaging from their skincare and make-up for further recycling and processing into fuel."

Jarinporn Joonkiat.

Pipat Apiraktanakorn.

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