Earlier this month, Merz Aesthetics Thailand organised a five-day programme to build a more meaningful connection with consumers.
The Merz Aesthetics Expo: Haus of Confidence was also about education and empowering people to be the best version of themselves -- however they define it.
Today, the stigma once attached to cosmetic procedures has decreased, and non-invasive treatments have been adopted as a part of a healthy self-care regime.
For the older folks it's more about rejuvenation, while the younger audience seek "prejuvenation", small adjustments or enhancements. The "tweakments" can help refresh their appearance with natural looking outcomes.
For any age group, Merz Aesthetics believes that confidence is the best thing one can wear.
The expo was staged at Merz's Haus of Confidence, a temporary construction at Parc Paragon, an ideal location to connect with younger consumers.
As regional brand ambassador for Ultherapy, Lee Min-ho made a guest appearance at the expo for the "See My Skin, Lift My Way" private session.
The US FDA-cleared Ultherapy delivers the right amount of heat energy at the right depths of the skin. Using micro-focused ultrasound energy with real-time visualisation allows seeing the skin layers and customising the treatment plan to meet each patient's specific needs, with minimal to no downtime.
Attendants at the Meet The Expert session learned about this gold standard for non-surgical lifting and skin tightening from Dr Dissapong Panithaporn.
Other sessions featuring experts discussed lip beautifying, skin quality and resistance to butolinum toxin.
The medical aesthetics company is a part of the Merz Group, which was founded in 1908 in Frankfurt, Germany. Its foray into medical aesthetics began with a purified German toxin and expanded to Swiss dermal fillers and Ultherapy.
Its comprehensive range of Swiss dermal fillers include the new Belotero Revive, which provides the dual action of hyaluronic acid and glycerol for a new indication to enhance the overall quality of the skin.
The Haus of Confidence featured immersive rooms to discover each innovation and various activities for consumers to help them shine in their own way.
Ultherapy room.
Belotero room.
Right The 'See My Skin, Lift My Way' private session with Lee Min-ho.
Dr Dissapong Panithaporn in the Meet The Expert session for Ultherapy.
