Gucci's #FloraFantasy universe has been reimagined with purple as a background colour for a new take of the Flora pattern first created by artist and illustrator Vittorio Accornero in 1966.
The distinctive motif blooms everywhere at Gucci Flora Gorgeous Magnolia pop-up, which has taken over Siam Paragon's Hall of Fame from Oct 18 until today.
Gucci Beauty has made it a fragrant space to explore its floral trilogy as well as The Alchemist's Garden haute parfumerie collection.
Gucci Flora Gorgeous Magnolia is the third eau de parfum in a series that pays tribute to noble flowers.
The #FloraFantasy began in 2021 with a gardenia-inspired perfume housed in a pink bottle with the distinctive Flora pattern.
Last year, jasmine starred in a composition, whose bottle is turquoise as a reference to the healing stone often associated with hope and protection.
Likewise, in a purple lacquered bottle, the new Gucci Flora Gorgeous Magnolia is a lucky charm and a reminder to trust in oneself.
Gucci Beauty's brand ambassador Davika Hoorne.
Perfumers Daphné Bugey and Marie Salamagne built the new scent around Magnolia alba, an ancient and rare plant that requires a specific harvest and careful distillation process.
Its fruity, floral sweetness is balanced by a clary sage-like edge, with the resulting magnolia essence exuding cheerfulness and a luminous, noble spirit.
Gucci Flora Gorgeous Magnolia opens with a fruity, juicy dimension rendered by dewberries accord and sweet orange complemented by a coconut accord.
Its heart is a bouquet of the magnolia essence, Jasmine sambac absolute, lily of the valley and ylang ylang essence.
The base notes comprise patchouli essence for a subtly earthy and leathery aroma, enhanced by musks and blonde woods.
The opening of the pop-up was graced by newly-announced Gucci Beauty brand ambassador Davika Hoorne, who prefers florals to other fragrance families.
Gucci Flora Gorgeous perfumes.
Now she has to alternate wearing the latest fragrance with its gardenia and jasmine sisters.
"I tend to generously spritz perfume so that I can savour the scent and for others to catch the sweet smell. Actually, the first thing I do after taking a morning bath is to put on perfume to further refresh myself," said Davika.
Moreover, wearing the Gucci Flora Gorgeous Magnolia will bring out inner strength, she added, to face whatever will happen during the day.
Its powerful spirit is once again embodied by multi-platinum selling recording artist and songwriter Miley Cyrus, who has been the face of #FloraFantasy since the launch of Gucci Flora Gorgeous Gardenia two years ago.
Directed and shot by Petra Collins with Delicious as the soundtrack, the #FloraFantasy film presents a candy-pink house with a flower garden, where Cyrus plays with a poodle and sprays the first fragrance in the series.
She opens double doors and steps onto a beach where she spritzes the Gucci Flora Gorgeous Jasmine. Cyrus then becomes an anime in the third part, which introduces the new eau de parfum.
The #FloraFantasy universe can also be explored via scanning a QR code or on Gucci's website where an interactive anime asks whether you're looking for Happiness, Serenity or Inner Strength, each delivered by the three Gucci Flora Gorgeous fragrances.
Scanning a QR code allows guests to discover Gucci Flora Gorgeous Magnolia.
