The Hong Kong Tourism Board (HKTB), the Department of Culture and Tourism of Guangdong Province and the Macao Government Tourism Office (MGTO) recently launched a new promotion for the Greater Bay Area (GBA) tourism brand.
The campaign kicked off with the first large-scale overseas GBA promotion event after the pandemic in Bangkok under the theme "Greater Bay Area – Connecting Great Experiences".
HKTB, in collaboration with the tourism offices of Guangdong and Macao, introduced novel tourism to Thai trade partners and media. Additionally, a new all-in-one GBA tourism website, travel programme and series of promotional activities have also been launched to showcase the diverse attractiveness of GBA to visitors.
Kevin Yeung, secretary for Culture, Sports and Tourism also met the GBA delegation in Bangkok to show the Hong Kong SAR government's full support to the partnership between cities in the Guangdong-Hong Kong-Macao Greater Bay Area on outreach promotions for multi-destination tourism.
Over the years, HKTB has maintained close connections with the tourism offices of various cities in the GBA through the Guangdong, Hong Kong & Macao Tourism Marketing Organisation. With the full resumption of travel, the new GBA tourism brand has been officially introduced. As the inaugural activity, the HKTB, together with cities in Guangdong Province and Macao, hosted the "Greater Bay Area – Connecting Great Experiences" promotional event in Bangkok.
A delegation of more than 30 representatives introduced the latest tourism developments in GBA to over 100 trade partners, media and key opinion leaders in Thailand, inspiring travel trade partners in designing itineraries and generating positive media coverage to attract visitors.
Dane Cheng, executive director of the Hong Kong Tourism Board.
Representatives from the tourism offices of Hong Kong, Guangdong and Macao.
Naphat Vikairungroj, second left, and host Tawan Taradolrattanakorn, second right.
