The Mall Group is bringing beautiful décor and special summer treats to its shopping centres during the "Summer-Cation" campaign, which is running until May 16.
Inspired by the kite festival, a traditional Thai summer pastime, all of The Mall shopping centres are decorated with colourful kites presented in a contemporary design while the Emporium and EmQuartier are both embellished with lanterns made from tie-dyed fabrics in sweet colours to portray a unique summer experience.
"Rainbow" is the theme for the decoration at Siam Paragon where many leading streetwear brands have pop-up shops and workshops. Expect to shop for famous models of surf skateboards from Calm Outdoors and 66 Sixty-Six and place orders for limited items from the 2021 collection. The highlight is a pop-up shop of wave ramps by Carnival and Sunnova.
Summer Photoautomat. (Photo courtesy of The Mall Group)
The first collaboration between The Mall Group and Sculpture Bangkok also brings an exclusive summer campaign called "Summer-Cation Sculpture Club", which presents Summer Photoautomat and Summer Automachine.
The first is a hip photo booth that can record memorable moments as if you were on a summer trip to one of the many destinations available. The latter offers exclusive summer items perfect as souvenirs. Every 3,000 baht spent earns you a free photo session at the Summer Photoautomat. For every 5,000 baht spent, you will receive a cool cap worth 990 baht from the Summer Automachine.
However, this exclusive campaign is running only at the Beauty Hall of The Mall Lifestore Ngamwongwan and the Men Intrend department store at both Emporium and Paragon, daily from noon to 8pm until April 30.
Visit themall.co.th or call 02-310-2078.
