In a nod to its illustrious past, Mido has brought back its recognisable TV-shaped case for the Multifort TV Big Date line, 50 years after it was first introduced. Kim Soo-hyun, an Asian brand ambassador, and Franz Linder, CEO, attended a red-carpet event at the Park Hyatt Bangkok.
Designed in the style of a vintage archetypal, the Multifort TV Big Date watch boasts a stunning dial with a dégradé appearance that fades to black. The display at 12 o'clock is driven by the remarkable, modern automatic Caliber 80 movement, which has a cutting-edge balancing spring in Nivachron that provides exceptional shock and magnetic field resistance.
The gradient dial offers outstanding readability with white Super-LumiNova coated hands and indexes, and the robust stainless steel case, screw-down crown and sapphire crystal glass provide an extended lifetime. The Swiss movement's intricately carved gears are visible through the glass case back, along with an oscillating weight ornamented with Côtes de Genève and the engraved Mido logo.
With a power reserve of up to 80 hours and water resistance of up to 10 bar (100m), the Multifort TV Big Date exemplifies the pinnacle of precision, robustness and reliability in every manner. The collection also includes two steel versions with gradient dials -- one with a black gradient dial and the other with a green gradient dial -- as well as two rubber-band models with straps in different colours -- one with navy blue straps and the other with orange straps.
"The Multifort TV Big Date collection truly embodies the iconic style of the classic TV-shaped watch, which was first introduced by Mido in 1973 and has since become a symbol of its era. After 50 years, we have reinterpreted this iconic design, infusing it with a contemporary touch. Mido has enhanced its uniqueness by incorporating a large date display, known as the Big Date, and meticulously designed a dial with a gradient effect to add depth and exquisiteness," said Linder.
Kim Soo-hyun and Franz Linder.
Sirin Sriorathaikul, Nutsima Sirisoonthorn and Parva Nakasai.
