As people are becoming more conscious of sustainability, Betagro has launched its new campaign "If You Want To Live A Natural Lifestyle, S-Pure Is Your No.1 Brand" to educate consumers on how to live a natural lifestyle and promote good health. In connection with the campaign, a series of live events featuring well-known S-Pure users sharing their advice on living a healthy lifestyle has been organised.
The brand has expanded its new S-Pure Prime home-style processed meat product line to include Vienna sausage, smoked pork bacon, smoked pork loin, pork bologna and chicken bologna. By NSF USA, its premium pork, chicken, and eggs have earned the "Raised Without Antibiotics" (RWA) certification.
"More and more customers are looking for ways to enhance their lifestyle through healthier alternatives. There is increased awareness of the health benefits of 100% natural products, free from chemical additives, antibiotics and growth hormones," said Oliver Gottschall, chief operating officer of the food business at Betagro.
"S-Pure has been recognised by NSF as the first and only brand in Thailand that has received Raised Without Antibiotics certification for all three product categories of pork, chicken and eggs. Our research shows that customers value our products, which is also reflected in high brand loyalty and brand advocacy. In the recent Quality Advocacy Index, S-Pure reached advocacy scores of over 50%, highlighting our position as the leader in the super-premium food category that consumers trust."
In order to provide innovative ideas for cooking at home, renowned chef Surakit "Ping" Khemkaew introduced a special Chef's Table menu like S-Pure Grilled Pork Neck with Ma Khuean Sauce, which uses juicy, tender S-Pure pork neck, grilled and coated with northern-style tamarind sauce, giving it a unique spicy aroma, sprinkled with parsley and eaten together with shallots.
Nalat Chiraweerakul
