In an effort to revitalise green spaces and increase eco forest development at Benjakitti Park, Canon Marketing (Thailand) and the Department of Environment of the Bangkok Metropolitan Administration (BMA) recently organised the 5th Bird Branch Project to promote sustainable preservation of urban bird species.
This initiative seeks to expand its focus beyond the building and installation of birdhouses in order to enhance the ecosystem from upstream. It's part of Bangkok's 1 Million Tree Planting Project at Benjakitti Park to foster biodiversity by introducing a diverse range of local flora and creating habitats and food sources for various animals.
"Canon has partnered with the BMA's Environment Department for the 5th Bird Branch Project, engaging in the initiative to plant one million trees. This effort not only expands urban green spaces but also functions as a natural barrier, effectively filtering dust particles and absorbing carbon within the city," said Phongthep Prasertvoranun, director of corporate communications and CSR at Canon Marketing (Thailand).
"Our volunteer staff planted 106 trees at Benjakitti Park and this endeavour aims to establish a well-suited eco-forest, serving as the starting point for the genuine conservation of various bird species."
Canon originally launched the effort in order to safeguard birds, which are seen as indicators of natural abundance. This concept was embraced by Canon Marketing Thailand in 2021 and transformed into tangible activities. With 450 rai of land, Benjakitti Park has grown into a lush forest park with a diversity of small creatures and plant species that can improve the city's air quality by absorbing carbon dioxide.
"The tree-planting effort at Benjakitti Park employs a methodology aimed at establishing a miniature ecosystem that supports life, serves as a food source for various animals, offers a space for relaxation and imparts knowledge to the community," said Suthanee Sankla, agricultural practitioner with Benjakitti Park.
"In this endeavour, we introduced three distinct types of trees that provide sustenance for animals and birds and facilitate learning about Thai herbs, according to the Miyawaki-style reforestation approach to create an eco-forest."
Suthanee Sankla, in turquoise.
