The Swiss watchmaking brand Longines recently organised an exclusive afternoon tea to launch the new “Mini Dolcevita”. With its discreet profile, classic styling, and aesthetic variations that are at once timely and timeless, it is a masterpiece that exquisitely expresses, in equal part, Longines’ quiet luxury and contemporary elegance that made first appearance in Thailand. The Mini DolceVita models are bound to resonate with dynamic women drawn to breathtaking watches that perfectly complement any styling choice. The press event was attended by Thailand’s Longines Friends of the Brand, Supassra Thanachat, representing the brand’s timeless elegance at House of Tango.
The Mini DolceVita boldly announces its arrival. This contemporary jewel watch for dynamic women expresses timeless style with every detail. Featuring a case with a reduced profile, pure softened lines, and a newly-designed stainless steel bracelet, this modern classic is as trendy as it is elegant. The Mini DolceVita has an impressive lineage: it was inspired by a Longines legend created in 1927 and, of course, the original DolceVita collection from 1997. That collection triggered the now-familiar slogan, “Elegance is an attitude” and the Mini DolceVita updates the story for a new generation. Each reference in the Mini DolceVita collection features a rectangular 21.50mm x 29.00mm stainless steel case and is powered by a highly-accurate L178 quartz movement with water resistant to 3 bar (30 metres).
The highlight of the new Mini DolceVita collection dazzles with a case framed by 38 IF-VVS Top Wesselton diamonds. And a new Cosmo circular dial inside the rectangular case calls attention to its uncompromising elegance. The Cosmo dial, on view through a scratch-resistant sapphire crystal, is characterised by subtle contrasts, featuring a silver sunray background, a white matt hour track, silver sunray inner circle, and a white matt round small seconds subdial. Its painted Roman numerals and blued steel hands are highly legible against the lighter shades of the dial.
This Mini DolceVita is presented on a newly-designed stainless steel bracelet which, thanks to its 198 links, enhances the jewelled spirit of the watch and offers extraordinary comfort to the wearer. Boldly contemporary, it is an ideal complement to the eye-catching watch. The Mini DolceVita watches have been created in an impressive range of colour options and configurations. Six of the new references feature diamonds bordering the case. In addition to the classic model introduced above, there is a similarly-appointed watch with a Roman rectangular silver-coloured dial distinguished by flinqué decoration, whose subtle geometric patterns are embossed on the dial with a guilloche effect, and painted Roman numerals and blued steel hands. The small seconds hand at the 6 o’clock position is presented in a square subdial.
Four references featuring diamonds were created in one of four striking fashion-forward colours – ivory white, mint green, blossom pink, and serene blue. The straps attractively match the colour of the outer square of the Roman rectangular dial, and an effective contrast is created by an inner square with a guilloche effect. The gilt Roman numerals and gilt hands create a 3D impression, completing a unique aesthetic picture. With their matching leather straps, each is a radiant expression of the Mini DolceVita’s celebration of elegance.
The new Mini DolceVita family also includes five references with striking but understated cases without diamonds. Once again, the variety is impressive. The Roman-dialled models are joined by watches with Cosmo dials with a silver sandblasted finish. Each model is offered on the newly-designed stainless steel bracelet or on a stylish black leather strap; the Roman-dialled watch is also available with a red leather strap.
Each Mini DolceVita model is a powerful expression of elegance and the Italian sweet life long associated with the collection. Not only are these stunning jewel watches built on a rich heritage, they are also uncompromisingly contemporary models for dynamic, spirited women.
The MINI DOLCEVITA launch event was also attended by Friend of Longines Thailand, Kao-Supassra Thanachat, who embodies Longines’ slogan “Elegance is an Attitude”, along with watch-loving celebrities such as Plearnpichaya Komalarajun, Parama Raiva, Karatphet Issara, Nutsima Sirisoonthorn, Manvad Nakornthap, Primrose Chindavanich, Priya Sangkhachinda and many others in attendance.
Experience the legend of Longines and meet the new collection at leading department stores and on www.longines.co.th or www.facebook.com/LonginesThailand
