Last year, Swarovski marked the festive season with "Open The Wonder" campaign.
Blue Gema. photos courtesy of SwarovskiThe new holiday campaign takes that to the next step with "Celebrate Wonder", which stands for empowerment, self-expression, experimentation and a bold return to unrestrained glamour.
The theme corresponds to the Wonderlab concept and Instant Wonder stores, envisioned by Giovanna Engelbert -- Swarovski's creative director since May 2020.
"Our holiday 2023 campaign is a celebration of the infinite possibility of self-expression and creativity in the way that only Swarovski can bring. My vision centred around the idea of women, all with distinct looks and personalities, transforming into the jewellery pieces they are wearing," Engelbert said.
With make-up by Dame Pat McGrath and images captured by Steven Meisel, the five personalities represent Swarovski's iconic jewellery collections: Blue Gema, Mesmera Stardust, Matrix Supernova, Punk Luna and Hyperbola Nebula.
Each collection presents the beauty of Swarovski crystals.
Mesmera Stardust. photo:
Inspired to create a "diamond for everyone", Daniel Swarovski founded the company in 1895. Pushing the boundaries of crystals, new cuts, shades and sizes are still realised today at the historical headquarters in Wattens, Austria.
Clear crystals shimmer on the tough and edgy Matrix Supernova; clear and blue crystals shine with a dreamy light on Blue Gema; while green crystals vibrate energy through interwoven strands on the Hyperbola Nebula.
Party gowns can be accessorised with Mesmera Stardust or Punk Luna with moon-inspired motifs.
Besides jewellery, the holiday collection include home decor, figurines, Christmas tree ornaments and Swarovski Annual Edition Ornaments.
Hyperbola Nebula. photo:
Matrix Supernova. photo:
Punk Luna. photo:
