Last year's launch of the new-generation Conquest was a prelude to the 70th anniversary of Longines' first product family.
The celebrations in 2024 come along with new releases for both women and men powered by mechanical self-winding movements.
Longines describes them as the ultimate everyday watch due to the robustness, sporty elegant look and adaptability to any occasion.
This is portrayed by the "A Life In A Day" campaign fronted by Ambassadors of Elegance -- Chinese actress Zhao Liying; South Korean actress and singer Suzy; and Hungarian model Barbara Palvin. Images show them carrying out various activities throughout the day while wearing the latest three-hand Conquest in a 34mm stainless steel case with a green, pink or blue sunray dial.
The colour appears more vibrant and intense thanks to the external snailing. The layout places a date aperture at 6 o'clock while applied silvered markers indicate the hour. Those at 3, 9 and 12 o'clock along with hour and minute hands are coated with Super-LumiNova to enhance legibility.
Variations in a stainless steel case with a rose gold cap and crown appeal with a silver, green, blue or purple sunray dial.
These 34mm Conquest renditions can be matched with a stainless steel bracelet or a rubber strap to change the look of the everyday watch.
The collection also include a steel version shimmering with diamonds and a white mother-of-pearl dial, matched with a white rubber strap.
Longines has also added 30 mm and 38 mm models as well as 42mm chronographs to cater to different wrist sizes.
